Affinity Answers: OnTrack
- CLIENT // Affinity Answers
- LINK // affinityanswers.com
Affinity Answers OnTrack is dynamic customer segmentation tracking for brands that helps you compare market share, build and activate new audiences, and protect your base through real-time customer data.
I worked with the internal Affinity Answers team to help define the UX and feature set, and designed the full UI from the ground up as well as developed a functional, high fidelity prototype.