Creative Director / Art & Design

Solve approached me to create a custom 8bit-style video game for Bell’s Two Hearted IPA, to support a promotional tour featuring popular influencer Old Time Hawkey. The project included both a fully featured web version with global online leaderboards and a physical bartop arcade cabinet designed for survival on the road.

I designed and developed the game from concept to completion, working with Solve’s team on gameplay and brand details, while delivering the entire experience on an incredibly tight timeline. In-game sprite animations were created by HerculeanPixel. 80th Street was hired to bring the physical touchscreen arcade cabinet to life.

Bell’s: Two Hearted Fishing
Bell’s: Two Hearted Fishing
Bell’s: Two Hearted Fishing