While at Adaptly I built a team from scratch to deliver reactive, scalable creative services for a diverse client set across social media platforms.

Whew, that was some corporate doublespeak, huh? What I really did was work with Adaptly’s internal software engineering team to integrate a typical creative pipeline with Adaptly’s proprietary ad deployment back end, as well as various 3rd-party data sources.

The efforts saw Adaptly approved as a Facebook Creative Platform Partner.

The resulting creative + technology pipeline provides a way for designers to continue working with industry-standard design tools they’re already familiar with, while enabling the creative they develop to be dynamically customized with a number of data & asset types, including:

• Static Images
• Video
• Text Translations
• Weather data
• Location data
• Client-provided and third-party API data (Sports, OTA Commercials, etc.)

The Creative Lab team also produced traditional social-first creative work for a variety of clients, including Facebook, Gatorade, Soma, White House Black Market and more.

Mazda