Affinity Answers OnTrack is dynamic customer segmentation tracking for brands that helps you compare market share, build and activate new audiences, and protect your base through real-time customer data.

I worked with the internal Affinity Answers team to help define the feature set and UX, then designed the full UI from the ground up as well as developed a high fidelity prototype created in Figma. Then I worked with their internal development team, overseeing the implementation of the product.